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  1. Effective Search Marketing Strategy Determines Fate of Organizations

    For more information, you may listen to Peter Clayton's podcast where he recently interviewed me on this and related subjects. Most of you know that executing an effective search marketing strategy is important to a business.

  2. Your Social Media Content Must Be Valuable

    Sometimes your audience might not have the time to sit and read your blog or watch a video, but they might have time to download a podcast and listen to it on their drive to or from work. Podcasts can become a valuable resource to an audience that...

  3. Social Media Marketing 101, Part 2

    One way to develop a plan or strategy: listen to what's being said. Listen -- Conversation Mining Do you need to produce a video or a podcast before you start the campaign? The only major search marketing conference and expo on the East Coast, SES...

  4. Daily SearchCast, August 22, 2006: AOL Firings Over Search Privacy Issue; Evaluating Search Engine Rating Figures; Saving Addresses For Mapping Sites & More!

    Can't watch but wish you could listen? Today's search podcast covers AOL firing execs over the search privacy issue; how to evaluate search engine popularity figures; Google gets your MTV into web sites; saving addresses for reuse on Google Maps...