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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  2. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    Imagine if you could listen to the daily conversations of marketing decision makers at mid-size companies. Ever wonder what marketing publications and content matters most to marketers? Newly released findings by social insights company Leadtail...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Listen to consumer feedback, thank them for their input, and show them that you're using it to improve your product, service, or message. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    The firing rule we are setting up now will listen for that event and will fire our GA Tag when that happens (which means a user spent more than 30 seconds on a page). Sure, if you're a business with a small and simple website, then slapping a...

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    With 67 percent search market share, when Google speaks, search marketers listen. As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Listen for key opportunities and pain points/areas of need. In fact, Aberdeen's 2012 Marketing Lead Management research report found that, on average, prospects receive 10 marketing-driven touches throughout the course of a successful buyer's journey.

  7. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    NORAD site visitors can also watch movies about Santa or NORAD in the "village theater," listen to popular holiday songs on the music stage, learn about holiday traditions in the library, or visit NORAD HQ to learn about the Secret Santa files and...

  8. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share with us. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business...