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  1. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    To audit word count for every page on your site, crawl the site with Screaming Frog and looking for potential trouble spots in the "Word Count" column. If budget is an issue, prioritize and get fresh content written for your highest margin product...

  2. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Here, you can see the positioning of the Bing Boards area, located in the second column of the search results page between related searches and the side ads. This is the first of several upcoming social and community experiments," Fang stated.

  3. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    The report reads from the left to right and each column is a step (interaction) in the visitor path on your website. There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second...

  4. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Add UPCs to the GTIN column in your Google Shopping feed and you’re all set Google may not change the requirements but they are known to listen to the first impression of merchants and make concessions to things like the new requirement enforcement...