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  1. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Panda 4.0 rolled out six weeks ago and we’ve learned a lot since then. I provided initial P4.0 findings on my blog, which covered the power of the nuclear option, subject matter experts surging, forums benefitting, Phantom victims recovering, and...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  3. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from...

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to dig...

  6. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. However, many of these terms are often used incorrectly.