A few days before my SES NY presentation, I was double checking how Facebook handled traffic it was sending to websites from the Bing fallback results. When Graph Search first launched, Facebook was not providing keyword data to destination...
This is a common culprit of duplication on websites. While all the URLs you discover might not be indexed in search engines, this list will show you what you're putting out there for crawler consumption.
We have the added power to attract a large number of potential leads to our clients’ websites through our outreach efforts and we bring about increased sales volume much quicker than waiting for core terms to rank high on page one.
Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal. I've seen websites forget about this for even a short...
Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions to help website owners create quality websites that perform well in the search. If you're having DNS issues, server connectivity issues...
This includes websites, products, articles … the list goes on. If you have more brains than money, you should focus on inbound marketing. That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books...
Both have their merits, as you can see, despite the fact that I have starred a much greater percentage of SEOmoz's posts, Search Engine Watch and Search Engine Land are still much more visible websites within search results:
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
In September 2012, it was reported that WordPress powers 1 in 6 websites. Ensure these four are in the list: http://blogsearch.google.com/ping/RPC2 http://rpc.pingomatic.com/ http://rpc.technorati.com/rpc/ping http://www.feedburner.com/fb/a...
You could list all your social profiles, blogs and websites, post photos and videos, map places you've lived for your entire life, provide your address and contact information – all in one spot. Since the government has decided that it's too much...
It wasn't uncommon for SEO professionals to sit down for the day, buy a “link building package” from any number of websites, insert some relevant keywords into a form, and watch the magic happen. In those days, you could submit a few keywords to...
Some websites fail in obviously reinforcing the click expectation, missing an opportunity for engagement, underscoring brand recognition, and providing obvious reasons of time-worthy value. For example, a query on top 10 bars should have a list...
Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites. Create a resource or links page: The list of link building lists is a great example of a resources page.
This website, like many small business websites, had not built up a lot of natural links. I quickly noticed exact match anchor text for competitive keywords related to his business (at the top of the anchor text list).
This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...
Daily Deal websites (Groupon) Local realtor websites Give away websites (Freecycle, Fiverr, mom blogs…) Classified ads (Kijiji, Craigslist, Angie's list, eBay, Amazon etc. You can use keyword tools such as AdWords, Wordtracker, WordStream and...
Start with a list of potential product offerings to be offered on the site. Pantone provides a master list of top colors on its website for free. From this master list, keyword targets should be chosen across the catalog and developed into meta...
Many websites are designed with the end goal of converting traffic into phone calls to further nurture a lead. I'd much rather have my department at the top of a dropdown list than the bottom. While self-reported data is leaps and bounds better...
Managing an outreach team can be a daunting task, as you are essentially in charge of people browsing who-knows-what websites and saying oh-no-not-that to influencers on behalf of your business' brand.
Another sometimes-missed opportunity for ecommerce websites is optimizing the pages with keywords. Once you’ve completed this exercise, create a list of the types of content that you believe would deliver on the purpose of the page for every page...
