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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    There are many Panda victims that never go through the process of having real people test their websites and provide feedback. Most business owners are way too close to their own websites to objectively review their content, user experience, ad...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Unfortunately, as it does for so many businesses, updating our online...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Six-figure websites are still being sold without an ounce of budget going to traditional content creation. It's not traditional "content creation" where we write up your products and list your service, but it's a content person's user- and brand...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Goldman remarks further: "Consumer review websites often try to sell services to businesses that are reviewed on their websites, which creates an implicit conflict of interest that can make businesses feel like they are being extorted.

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. While analyzing websites impacted by P4.0, it wasn’t long before I noticed an interesting connection for some clients.

  6. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and found that when it comes to finding products on demand, the experience fell flat. Of the websites studied, 16 percent did not support...

  7. 14 Top-Notch Resources to Help You Become a CRO Expert

    On his YouTube channel, Peep does detailed reviews of the optimization levels of his readers' websites every week. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn some...