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  1. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. And given that user behaviors are also changing with regard...

  2. Ask.com's Top Question of 2013: What is the Royal Baby’s Name?

    Top News Search Terms and Questions Ask.com has also revealed the top news, celebrity, and political search terms and questions of 2013. Top Celebrity and Entertainment Search Terms and Questions Top Political Searches and Questions

  3. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    There are a few ways to prevent searches engines from indexing duplicate content from faceted navigation: Or you can position them as a list in a drop down menu, like Zappos does. But most sites don't have the backlink profiles of Amazon or Zappos...

  4. Most Wanted Celebs Expose Searchers to Malware

    Searches for women celebrities posed the greatest risk, however, actor Jon Hamm made the list as the only male in the Top 10 at No. This year, searching for a celebrity name coupled with the search terms "free app download" and "nude pictures...

  5. Local Keyword Research: 3 Ways to Use Google

    Once you click on "Go to list of top results," the search changes to "shoe stores" on a revised version of Google Places. Recently a colleague of mine identified how Google is changing search terms as searchers click on a link to Google Maps from a...