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  1. Movie-Themed Halloween Costumes Lead Google Search Trends

    Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups might be seen on most trick-or-treaters this holiday. Video-game Assassin's Creed and dog-spider costumes are the only non-movie-themed costumes to...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. And by recording each of these ideas within your "reverse...

  3. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    In 2013, people planned their travel getaways, if only in their dreams, through popular searches on Bing that showed Hawaii as the most sought-after locale by U.S.searchers. Top searches across engines included things like Obamacare (Affordable...

  4. Ask.com's Top Question of 2013: What is the Royal Baby’s Name?

    Top Political Searches and Questions Last year the 2012 Olympics and Hurricane Sandy topped Ask's list. Here's the full list: Here's the full list: George Alexander Louis sure was popular this year. Ask.com has also revealed the top news, celebrity...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Should you expose a softer offer that maps better to informational searches and top-of-the-funnel visits, like a newsletter signup for example? With keyword search data, typically we're grabbing estimated monthly, exact match searches from the...