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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    The graphic itself nearly merits a sole spot on this list. This lengthy 12-chapter monster is a great guide to kick off our list. To help you know which ones are helpful and which ones aren't, we've collected a list of 14 CRO resources that are...

  2. SEO Website Audits: Everything You Need to Know Part II

    The level of detail is based on the tools used, but a detailed (every URL) report from Screaming Frog is a much better action point than say a list of the top pages report from a self-reporting tool. Make sure to vet your auditor and know that they...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    Like any other optimization effort, there's a laundry list of technical considerations and strategizing to be done at the outset. The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall...

  4. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Certainly tools have their place and there are great ones out there, but we need to treat them just as supplemental add-ons for efficiency and not the sole basis of our efforts. All Google wants to do is list the sites that are most relevant to the...