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  1. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. And by recording each of these ideas within your "reverse...

  2. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    Top searches across engines included things like Obamacare (Affordable Care Act) at number six on Yahoo and one of the most-asked question at Ask.com: “When will Obamacare take effect? Other news stories that made top searches on all three engines...

  3. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    There are a few ways to prevent searches engines from indexing duplicate content from faceted navigation: Or you can position them as a list in a drop down menu, like Zappos does. Doing this would also help thicken up that pages since you'd list...

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    You can still get keyword data in Google Webmaster Tools, by clicking on Search Traffic > Search Queries, and yes, it does include search data from encrypted searches. Ever since Google made the change to use secure searches for those logged into...