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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    But that doesn’t mean it’s time to slack off in your PPC management duties. One idea would be to create a list of people who visited during the holidays but didn’t convert, and show them remarketing ads starting January 1 to remind them to come...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. As a technology company entirely focused on creating tools that maximize local...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you go to the About section of their page, you can often get to the list of people following a brand or person and...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Marketing management through the cloud is attractive to many because: Top of the list is 'integration'. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Most content management systems can also create sitemaps – be sure to activate them, submit them to Google, and validate them using Google Webmaster Tools. Modern content management systems do a pretty good job in this area, and if you are using...