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  1. Implementing your Search Strategy for the Latino Market, Part 1

    Separate regions on separate ccTLD domains. So How Many Domains did YOU buy This Month? In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena...

  2. Planning your Search Strategy for the Latino Market

    Hispanics are going to international domains and Web sites; as they want to invest more in learning about their homeland, and getting news from the right source. Bernier, a presenter on the "Search Research and Targeting" panel, says "the trick is...