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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They also have these things called short lists, and so, as Rick, I sign up for a Rick Backus short list or a CPC Strategy short list, and I can add the products in there that are relevant to me, same way on Amazon, that they have lists and there's...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    Conversion events can include selling products, generating a lead, scheduling an appointment, etc. If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting...

  3. SEO & Keywords: Think Conversions, Not Rankings

    Learn more about this in "SEO Buying s about understanding search intent and how keywords used to describe your products and services evolve as a prospect progresses through the buying cycle. You can call this list of keywords the keyword gap.

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Long-Term Content Plan: Use Google Trends to compare products and primary searches. Using your blog to promote calls to action and build your email list is another great benefit for having a blog. Since YouTube is owned by Google, creating video...

  5. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    Leave this option checked for your first ad group, which encompasses your whole product data feed list, or all of the products your sending through the Google merchant login. One of the easiest mistakes to make when managing your Google Shopping...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Revenue, Boost Conversion new conversion rate − _____% old conversion rate) / _____% old conversion rate X $_____ average # monthly products sold X $_____ average product sales value __________________________________ = Increased Sales...