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  1. Defining Authorship: The Difference Between Contributors and Guest Authors

    The present invention provides methods and apparatus, including computer program products, implementing techniques for searching and ranking linked information sources. Once you have your list, make sure your current authorship is set up and 100...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends and family percent use social media for entertainment percent use social...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They also have these things called short lists, and so, as Rick, I sign up for a Rick Backus short list or a CPC Strategy short list, and I can add the products in there that are relevant to me, same way on Amazon, that they have lists and there's...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    Conversion events can include selling products, generating a lead, scheduling an appointment, etc. If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting...

  5. SEO & Keywords: Think Conversions, Not Rankings

    Learn more about this in "SEO Buying s about understanding search intent and how keywords used to describe your products and services evolve as a prospect progresses through the buying cycle. You can call this list of keywords the keyword gap.

  6. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Long-Term Content Plan: Use Google Trends to compare products and primary searches. Using your blog to promote calls to action and build your email list is another great benefit for having a blog. Since YouTube is owned by Google, creating video...