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  1. So... You Think SEO Has Changed?

    Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. Here are some SEO basics that have remained relatively unchanged (note...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    As seen below, Amazon.com customizes the content of the homepage based on products you have viewed in the past: From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Then ask them what they look for in products and services once they arrive. Or maybe there’s even an “uber feature” that could create a meaningful differentiator for your products. To get started, create a broadly-focused test that asks users how...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    List of products and services available at location Links to review sites like Google+, Yahoo Local, Yelp, Angie's List, and others. Crossing each of these concerns off the list is a multi-location brands' blueprint for scalable local SEO.