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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Local Products – a list of all your products that are in-store. The merchant feed should be uploaded a minimum of every 30 days (although most retailers will do this more often), the local products feed at least once a week, and product inventory...

  2. SEO Is No One-Trick Pony

    Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of-product than www.mccoysbikeshop.com/Products.aspx? Once you have developed a list of targeted keywords, you must...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Unfortunately, as it does for so many businesses, updating our...

  4. Google Analytics Content Reports: Understanding the Key Benefits

    Keep an eye out for pages with out of stock products or error messages; these are quick wins for improving the performance of your website. Here you will find a list of all the pages of your site that have been viewed during the date range you have...