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  1. So... You Think SEO Has Changed?

    Here are some SEO basics that have remained relatively unchanged (note this list isn't intended to be comprehensive): This list wouldn't be complete without everyone's favorite topic: link building (I know people would argue with me that link...

  2. Google Webmaster Tools Search Query Data is Accurate (and Valuable)

    Below is a list of how Google seems to be displaying bucketed numbers, they just round to the closest number. For most sites this is a comprehensive look at search result presence. That said, it's understandable how people can reach these types of...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    So as you're qualifying and prioritizing your list of topic ideas, estimated search demand should factor in. Prioritizing Your List Now that you have your list of assets, topic ideas, goals and data points, you'll want to prioritize which topics...