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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Check the data use policy box and create the card. The advantage of using a system like Sailthru is that it automatically adds the submitted email addresses to your newsletter list. When you return to the card manager page, there will be an option...

  2. Your SEO Competition Isn't Who You Think It Is

    Fact is, if you aren't thinking outside of the box when you're looking at your online competition, you're likely to find out that you're no part of the competition at all. Whether you work at a search agency, at an SEO platform, or as a consultant...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Suggestive selling – nothing goes better with your flower purchase than a box of chocolates. The typical shopping cart is used more like a temporary storage device or shopper wish list than the "shopping cart" it was intended to be.

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box...

  5. How to Dominate the Entire First Page of Google

    Below are two big box home improvement retailers that are capitalizing on some of these extensions. Also keep in mind that both retailers could be combining more extensions from the above list. Your online reputation can impact virtually every...