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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    With a simple, albeit expensive, campaign, Esurance created a story that was featured the next day on media outlets, blogs, and last Wednesday on TV. An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Look at your metrics for guest blogs you have done in the past and measure the performance of that link outside of passed PageRank. Another side effect of guest blogging was innocent webmasters being suckered into posting guest blog posts simply...

  3. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    The result is not JUST a list of sites… but a list of sites that are likely to be influential around the phrase “flights” AND are on blogs and sites that you know may be approachable. For example, let’s say you are looking for pages or blogs about...

  4. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You have the choice of industry blogs, guest posts, social platforms, online publications, magazines, and even newspapers. That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO" from O'Reilly Media, co-founded...

  5. How to Build Your First Content Marketing Strategy

    Often, we draw inspiration for our content from popular industry blogs and publications. But consider pitching them to popular magazines, journals, and blogs written for those in your industry. If you take a deeper dive into your previous client...

  6. Recovering from Penalties, Penguin, and Panda

    You can group them together in categories such as "blogs," "links from the same 'C' block," "links from comments," etc. Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on.