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  1. Putting Search in Focus: Trends to Watch in 2013

    Start-ups, mergers, acquisitions, IPOs, shake ups, break ups and make-ups - but one group of industry leaders banded together under a single label: BlueGlass. The list of reasons is long. If you walk away learning something valuable that’s not on...

  2. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    With continued acquisitions of vertical search providers like Google’s acquisition of ITA for travel search or Zagat for restaurant reviews, the core search engines appear focused on this type of searcher intent and I would expect their results...

  3. 6 Tips for Aligning Your National, Local SEM Efforts

    The goal of integrating local search components into a national campaign is to drive incremental traffic and acquisitions, not take away from what the national program is achieving. Use data to formulate a core keyword list.