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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    This list of known bots will be pulled from the IAB/ABC International spiders & Bots List, a list the Interactive Advertising Bureau has been maintaining since 2006. The list of spiders and bots typically costs $14,000, though IAB members receive a...

  2. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Landing page optimization continues to be a growing conundrum for many brands, especially when...

  3. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Louis Vuitton claimed first place with $1.3 million, which is more than double the next brand on the list. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five...

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    This lengthy 12-chapter monster is a great guide to kick off our list. The graphic itself nearly merits a sole spot on this list. To help you know which ones are helpful and which ones aren't, we've collected a list of 14 CRO resources that are...

  5. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    The advantage of using a system like Sailthru is that it automatically adds the submitted email addresses to your newsletter list. When you return to the card manager page, there will be an option to download the list of email addresses you have...

  6. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Here's one story on Forbes.com from the list, How To Use Airbnb To Profit From Your Second Home: The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that can lead...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. Once you have a process down for regularly expanding your keyword list, then you need to designate...