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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Then list the main sectors that your client serves and make sure to include an additional option of "other" where the customer can specify their sector. The quality of the content you create is influenced by the quality of the material on which it...

  2. Mobile Advertising Measurement: Winning the Long Game

    Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns: Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  3. Forget Big Content – Small Content Is Critical to Search Success

    And by recording each of these ideas within your "reverse engineered flat plan," it makes it is then easy to extract them into a list of regular article ideas for your main strategy. List these out and order them by relevance or even throw them...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from Altimeter (who describes the "content marketing stack race" as "Adobe's battle to lose"), the relationship between the creative cloud...

  5. A Recipe for a Tasty Semantic Search & SEO Salad

    Like any other optimization effort, there's a laundry list of technical considerations and strategizing to be done at the outset. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic...