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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Nielson further estimates that 44 percent of consumers surveyed use Yelp and that Yelp is considered almost one and a half times more influential and trustworthy than sites like Angie's List. They declined the offer, but Yelp allegedly made...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. Advertising platform Marin Software announced support for Yandex - Russia's...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: SEO platform and search analytics firm Searchmetrics has released its 2014 SEO...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you leave," and so on, but it’s valuable to the customer and a way to go above and beyond making a sale in order to build a relationship.

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic hitting your site. What does Google list as blocked resources and did you know you were blocking them?

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before Google released website call conversion tracking, I would usually recommend a third-party vendor from the list below. Are you using call-tracking software? More than 70 percent of mobile searchers use click-to-call when getting to your website.

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    During keyword research, instead of just a long list of individual keywords, they’re putting keywords into intent-based buckets, like transactional or informational. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill...

  8. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Forty percent had faceted search, which Baymard Institute defines as a "list of filters for product attributes, filters that apply only to a part of the search results. When shoppers on your e-commerce site are looking for something, how do you...