Have you read the latest survey making the rounds? The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows? If you haven't seen it, it's worth a read, outlining why your CEO should be on social media and...
As Lisa Barone said: "We are officially beyond the days where you can have a distinct personal and corporate profile. So Google yourself first. Do you like the results that come up on the first two pages of search results?
My guess is you're busy. You're running around all day, you're battling your email and you're taking care of your customers. But in today's socially-connected world, it's not enough. You can't rest on a great product and go radio silent; you need...
Lisa Barone, VP of Strategy at Overit I don't think it's a matter of percentages though," Barone said. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech...
It's that time. The temperatures are rising, the birds are singing and if you look hard enough you can see the buds on the trees. As the world prepares to come back to life, it's not just your weary car that needs the salt and gunk washed off.
Last month Marissa Mayer became one of the most disliked women in tech after she told Yahoo’ers it was time to get back to work. Literally, get back to work. In a memo leaked round the Interwebz, Mayer told her staff (and accidently, the world...
Ways to Use Video to Connect With Customers Lisa Barone says there’s a difference in seeing the power of video and truly using video to push your brand further and make it more connected. Online News Rooms Grow Up, Go Social, Get Optimized Lisa...
Let's be real: Microsoft is no stranger to bad advertising campaigns. However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its way to make sure you've seen it.
Lisa Barone, Vice President of Strategy at Overit, said she's been fortunate to have several women to look up to, starting when she entered the industry and lasting all the way through today. Women like Rae Hoffman showed me it was OK to have a...
You’ve probably noticed the surge in online video. It’s being touted as the hottest content marketing trend, Harlem Shake videos have saturated the Web and it makes us all wonder if more video isn’t just what we need to stand out.
My name is Lisa Barone and for years I ignored analytics. I'll start with a confession. I'm a content person. I deal with words and encouraging people to share those words. Numbers? Charts? That didn't concern me.
Search Engine Watch is glad to officially welcome Lisa Barone to our team of expert contributors. Barone, Vice President of Strategy at Overit, is one of the most well-known and respected writers and a top marketing thought leader.
I agree with Outspoken Media's Lisa Barone: Google is building a social network, albeit by stealth. Search is the conduit to social properties and content, such as YouTube videos and Picasa albums. With the launch of Google +1, we’re only at the...
As Lisa Barone points out, Google doesn't care about you, your business, or your website. Yesterday, Amit Singhal, Google Fellow and head of the company's search quality, ranking, and algorithm team, denied another common allegation: that Google...
Lisa Barone over at Outspoken Media shares some of the hesitancy others have voiced online: Google Places added a new social element - Hotpot. This FourSquare-like program allows you to make recommendations that then get shared with your friends.
Lisa Barone is a beautiful writer. Quality copy is supposed to attract links, so why don't you have any? At last Tuesday's keynote panel at SES New York (I know you're sick of hearing about it, but bear with me), Jonathan Blum, Principal at...
Lisa Barone of Outspoken Media wrote Opening Keynote with David Meerman Scott. As expected, the top story at SES New York 2010 for Day 1 was the keynote speech given by David Meerman Scott. Nathania Johnson of Search Engine Watch live blogged the...
According to Outspoken Media's Lisa Barone: A debate broke out mid-session when Matt Cutts got involved about whether or not nofollow is still effective. The nofollow attribute for links has evolved from a way to fight blogspam to a power SEO tool.
Did you feel that reading Lisa Barone's live blog coverage was the same as actually being there? KevinRyan The Search World's All A-Twitter SEW EXPERTS: SEARCHING FOR MEANING Many people don't know what to make of Twitter.
Did you feel that reading Lisa Barone's live blog coverage was the same as actually being there? Was last week's SES New York just too filled with buzzwords? Was Guy Kawasaki's keynote too predictable?
