A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late. Consider these five new features that will have advertisers and PPC managers excited about the progress.
My guess is you're busy. You're running around all day, you're battling your email and you're taking care of your customers. But in today's socially-connected world, it's not enough. You can't rest on a great product and go radio silent; you need...
Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and...
Lisa Barone, VP of Strategy at Overit Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate. We debated a lot, but two things were excruciatingly clear:
If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the right track. That's because the comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or...
Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product ads, and PPC abroad. During a keynote, Paul Feng, product management...
It's that time. The temperatures are rising, the birds are singing and if you look hard enough you can see the buds on the trees. As the world prepares to come back to life, it's not just your weary car that needs the salt and gunk washed off.
Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy.
Last month Marissa Mayer became one of the most disliked women in tech after she told Yahoo’ers it was time to get back to work. Literally, get back to work. In a memo leaked round the Interwebz, Mayer told her staff (and accidently, the world...
Ways to Use Video to Connect With Customers Lisa Barone says there’s a difference in seeing the power of video and truly using video to push your brand further and make it more connected. Online News Rooms Grow Up, Go Social, Get Optimized Lisa...
Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range of online marketing topics – from B2B social media to relationship building.
This concept, called the search funnel, was not mentioned in the research," said Lisa Raehsler, founder of Big Click Co. An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and...
Pinterest has launched Pinterest Web Analytics, a tool that allows profiles with verified websites to see what Pinterest users are pinning from their sites and, as a walkthrough video puts it, understand where those pins are going.
Let's be real: Microsoft is no stranger to bad advertising campaigns. However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its way to make sure you've seen it.
It reminds women of the possibility and empowerment they have, said Lisa Buyer, CEO of the Buyer Group. Lisa Barone, Vice President of Strategy at Overit, said she's been fortunate to have several women to look up to, starting when she entered the...
A brand’s website or blog should be its ROI hero, but in many cases it ends up being a public relations liability. The failing truth: “99% of the reasons why websites fail are 100% preventable,” Rebecca Murtagh reminds brands in her new book...
Billions of searches are conducted each day on popular search engines and social networking websites by people all around the world. But what exactly do these people search for? A number of major search engines provide a way to glimpse into the web...
You’ve probably noticed the surge in online video. It’s being touted as the hottest content marketing trend, Harlem Shake videos have saturated the Web and it makes us all wonder if more video isn’t just what we need to stand out.
