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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. 26 Free Must-Have Tools for PPC Success

    Microsoft Outlook and Spotify were two that Lisa Sanner from PointIt finds necessary. Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa knew what needed to be done, so she leaned over and pressed the red record button. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? It began with President John F. Kennedy standing before Congress in 1961 and made it a...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see more deeply how...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Don looked at Lisa in surprise. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. Earlier that day, Don asked Lisa to develop a content...

  7. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    Lisa jumped and ran into Don's office. Lisa sat down, anxiously waiting for Don to get off the phone. Next time, in "Conquering Content Marketing, Step 2: The Content (and Plot) Develops": Lisa tells Don about her amazing content marketing campaign.

  8. 8 Tips for Building Your Internal Content Marketing Strategy

    You know that story about the cobbler's children not having shoes and walking barefoot uphill in the snow? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own...