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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Everyone has a story to tell,” explained Sage Lewis of SageRock Consulting. He detailed information about how it wasn’t really about the links in the press release, it was about the distribution and the readership of the press release.

  2. Assessing the Success of Our Promotion

    I predicted I would get 10 links. For the links, I attached a dollar value of $25. I ended up with four links for a total payback of $100 and a 300 percent ROI. Even though I didn't get my goal of 10 links, I'm still very happy with the four I got.

  3. Vote for Your Favorite Promotion Ideas

    Yeah Sage. I mean really, Sage. Multiple links from the same domain, a sub-domain, or a sub-folder will only count as one link. As a group, we've been discussing how best to see this column evolve. We did a promotion to entice people to offer...

  4. Link Building 101, Part 2

    For ongoing linking advice, be sure to check out the weekly Promotion & Link Building column by Justilen Gaspard and Sage Lewis. You should identify the keywords you want to be ranked for and use those keywords in your copy, and especially in the...

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  5. Bribing People To Send You Emails With $50 Gift Cards

    You see, I'm not just about links these days. I'm now all about links and promotions! My. My. My. What a pleasant and exciting week you have all made for me. To refresh your memory, or to fill you in if you didn't read it, two weeks ago I held a...

  6. SearchDay | Search Shifts and Predictions for 2009

    LINK LOVE To begin his new role as a "promotions and link building guy," Sage Lewis is offering a bribe to get readers to help him write his next column. Of course, search engines don't host pornography on their sites, they simply provide links to...