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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Before we jump into the super awesome benefit formulas, the controversial debate of ROI versus CBA needs to be addressed. Click the heading links to jump down to that section. GOAL: Grow Awareness, Reduce Ad Costs social influencers X...

  2. 15 Ways to Make Small Budget Content Creation & Marketing Work

    If You Like Debate Make sure your sale includes weird items to attract attention and links. It can work really well to assign budget to paid search, across Google and Facebook. Industry websites like this one have been filled to the brim with posts...

  3. It Doesn't Matter What You Call Your Online Strategy!

    I don't want to turn this post into a debate on what it's called - that's not what it's about. SEO: If all you do is optimize a website for search engines, you'll probably have the most finely-tuned website with no links and no rankings on the...