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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess links or images that distract; by naming buttons, tabs and fields appropriately; by...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Include a well-balanced number of good internal links The most important thing that can be gleamed from this year's report is that the quality of links, content and signals are becoming more and more relevant with each passing year, Searchmetrics...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Build an Audience, Not Links This is a longer game but it is worth it - build that list of dream sites to get links and attention from and then keep working on it. Whereas if you have a publisher readership of more than 100,000 subscribers, it's...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    These pages hold the same content the Javascript application would show as well as using standard indexable links for navigation. Furthermore, users may never see the fallback pages or their URLs -- they will see the URL with the hash symbol -- and...