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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy Cobbling together a mobile strategy won't cut it. Facebook offers mobile app ads that promote this type of engagement by deep linking to specific contentthat correlates to a...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. At this point, they can migrate into content marketing – launching social media and email marketing simultaneously...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Likewise, I wouldn't recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy. It's for this reason, it was a strategy that many websites employed, not necessarily as a link building strategy but...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. This isn't effective for your overall SEO efforts as it will...

  5. How to Dominate the Entire First Page of Google

    In the long-term, monitoring social activity and proactively combating sources of negative sentiment while engaging the positive is a core strategy. Linking from your main site to you social properties with followed links also greatly increases the...

  6. Did Anglo Rank Link Network Get Websites Penalized by Google? Short Answer: YES

    For more information about the dangers of link networks, see "Link Networks: Don't Build Your SEO Strategy on a House of Cards" and "Can You Identify Link Networks & Bad Neighborhoods? When the news about Anglo Rank first broke, via a tweet by...