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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. SEO Is No One-Trick Pony

    Even without a link, I have think that Google is smart enough to pass some value through (as was hinted at last year, in Google’s John Mueller’s Webmaster Central hangout). Enter in some competitor domains and see how much traction they have in...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review Webmaster Tools report for Google and Bing Crawl any external links to ensure they are not linking to 404 pages or resulting in errors.minutes A few simple mini-deep dives at specific times throughout the year can dramatically benefit your...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    They’ll be listed in your reports from Webmaster Tools and other backlink checkers as artificial-stone.com.cn and not as m.biz sites. I am fairly certain that Google can see these links as just garbage links that don’t matter and that they know...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Google Webmaster Tools. Bing Webmaster Tools. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. A month later, Google moved to 100 percent secure search, building on a slow and steady loss of...