While you shouldn't expect companies to quit selling them, I can say with a high degree of confidence that your site's success (or failure) won't be determined by any one-size-fits-all linking service.
As linking strategists, we owe it to ourselves and our clients to devote significant time researching and studying the industries and content we promote. We are all well aware (or should be) that the days of one-size-fits-all linking campaigns are...
I also publish a private linking newsletter specifically to help others understand all these damn things. In my opinion you can't be effective by dabbling at linking for 10 or 20 minutes here and there as time permits all day long.
Eric Ward once used the example of social media for Preparation H to illustrate the issue of fandom on Facebook. J Crew has 41,864 keywords ranking with 407,340 backlinks (they even have 341 .edus linking to them!
And Google knows this, because those pages are linked to by other pages that are linked to by other pages and on and on and when you analyze a few billion of these linking patterns and relationships, a mathematical form of trustworthiness begins...
In the aftermath of Panda/Penguin many webmasters are struggling as they decide which linking strategies to use now. In keeping with my goal of providing very specific strategies that you can pursue now, here are a few linking strategies a site can...
I know we all have to earn a living but I wonder if we, as the builders of the links and linking strategies, are where the solution will be found, when we stop doing what we know is wrong, and start doing what we know is right, for our clients...
Hand a good linking strategist an Excel spreadsheet full of 15,000 URLs, and they should be able to read it like a map. What part does my competitor's link profiles play in your linking strategy for my site?
Based on the happenings over the past few weeks, and especially given that Google is sending warning messages about unnatural links to webmasters, it seems almost inevitable that the next great link building business scam will be promising to...
The most prudent linking strategist will develop several different types of strategies – some purely to appeal to the search engines, others far removed from Google but designed to appeal to a demographic that they hope will click on those links.
This phenomenon was discussed by Mike Grehan in “Filthy Linking Rich. It was time for this scuba website to pursue some non-Google linking strategies because no matter what we did to try and catch the competition in the Google SERPs, it might never...
”Never let a search engine dictate 100 percent of your linking strategy. Remember, the search engines aren’t a factor yet in your linking strategy. Your traffic would have soared, and maybe a few other sites might end up linking to you but that’s it.
Eric Ward is the godfather of link building (just ask Jeff Bezos, who hired Eric to help launch Amazon). Eric Ward: BizDev link building for me means I'm pursuing relationships and proposing ideas that are not purely driven by search rank.
Link Insight is known for integrating many of Eric Ward's (a.k.a. Link Moses") research methods, though I wouldn't call it an Eric-SaaS just yet. AnalyzeBacklinks: Simple and free tool that analyzes backlinks to a page and appends anchor text...
Eric Ward, one of the leading, if not the leading link building expert, had a thought on this: of every 100 clients I work with are little guys. Eric offers a $1,000 linking strategy session, co-citation analysis, link analytics, and...
Even before that, early pioneers like Eric Ward and Jim Boykin were building links to Web sites simply for the traffic and public relations benefit. If your content is pretty basic, you may wish to look for sites and pages that are hubs linking to...
One of the comments in Matt's post comes from Eric Ward, a well-known link building expert. I was a little worried that Google was moving back into the cave following the dropping of suggesting directory submissions and CEO Eric Schmidt calling the...
Eric Ward Podcast on Link BuildingEric Enge and Eric Ward recently recorded a podcast on link building, focusing on personalization and Google's new spam reporting moves. Eric Enge reveals suprising results from the ultimate keyword challenge put...
Last night, Webmasterrardio.fm's show "The Pulse" included a guest speaker who is very well acquainted with linking: Eric Ward. Eric gave some great insight into his opinions on the subject of reciprocal linking and link building best practices.
The Ten Linking Commandments By LinkMoses - Eric Ward posted a fun but true list of what he calls LinkMoses Linking Commandments. Will Google Penalize for Linking to Non Related Sites? Upcoming Search Engine Strategies Events + Top Stories + More...
