Cross-linking and navigational accessibility: SEO professionals need to evaluate site architecture in an effort to identify critical locations for cross-links and cross-promotion of content marketing assets.
While the change isn't immediate, the new linking process will be launched to all Google Analytics accounts in the coming weeks. Alternatively, in the account area of your AdWords account just click and words linking in the account column, then...
A well-formed contact and about us page (no one's interested in linking to a site that doesn't even have contact information) That's what linking is – a vote of confidence, a physical recommendation of trust.
However, topics that are well-aligned with a site aren't always that interesting to a linking audience. In any case, we often do a lot of research on the potential appeal to a linking audience ahead of time.
While Penguin is an algorithmic change that addresses sites that linking issues, there are also a manual site actions that can be applied to your site that means someone on the Webspam Team looked at your site and didn't like what they saw.
Too Big: Join every linking club available. But unlike many other industries where there are watchdog groups, checks-and-balances or elections, Google rules the Monarchy in SEO. The situation is untenable and the message for small businesses nearly...
Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...
This feature can help you quickly identify keywords that are relevant, but need a boost from linking or further content optimization. Google provides a number of tools for your SEO arsenal. The most obvious is Google Analytics, which offers an in...
In my opinion, an “unnatural link” is any link that was self-made, regardless of the quality of the linking source. It’s not wrong to get a few links like this, but when done on a large scale, it can be considered a linking scheme.
Linking from your main site to you social properties with followed links also greatly increases the visibility of these properties on the SERPs. Controlling the conversation around your brand is critical to upholding and improving reputation.
When you search for a specific person in Bing News, you will be presented with an image carousel linking to relevant news stories and pages about that person. Bing has been busy in recent days. The search engine has announced that the Bing Sitemap...
Finally, given there are keywords in the anchor text, related posts are an internal linking mechanism that reinforce the semantic relevance of a document they're linking to. Your blog is a powerful tool.
People who write and talk about issues with guest blogging need to focus on the separate issue of low quality drivel, over linking, and spam comments and links. Their guest blogging strategy is a pure dark art linking strategy in disguise.
How is your internal linking? How about where your sites are linking externally? Where are you linking to and are you linking to other sites you own? Content Marketing is the New SEO " These are actual titles from article in the top search results...
Penguin is much harder to understand, focusing on backlink patterns, anchor text, and manipulative linking tactics that provide little value to end users. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper...
This makes it even more critical that publishers set up authorship, linking their online content to their Google+ account. In June 2011, Google introduced author information in the SERPs. Since doing so, much has been written about the importance...
This plugin helps with internal linking. After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. Many great plugins are available to help your WordPress site when...
A U.S.autocomplete suit was filed against Google last year for linking a surgeon to the term “bankrupt” in autocomplete. In a ruling this week, a German federal court said Google must restrict information in its autocomplete when it violates...
Devaluing Upstream Linking Cutts did clarify there is nothing wrong with advertorials, simply that they don't want them to be abused for PageRank and linking reasons. The latest Google Webmaster video features Distinguished Engineer Matt Cutts...
It may be or may not be a natural linking pattern. URL linking to you. Boy, do I love link data. I love generating a list of backlinks and digging through them to get an idea of what a client has so that I can figure out what a client needs to do.
