This plugin helps with internal linking. After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. Many great plugins are available to help your WordPress site when...
A U.S.autocomplete suit was filed against Google last year for linking a surgeon to the term “bankrupt” in autocomplete. In a ruling this week, a German federal court said Google must restrict information in its autocomplete when it violates...
Devaluing Upstream Linking Cutts did clarify there is nothing wrong with advertorials, simply that they don't want them to be abused for PageRank and linking reasons. The latest Google Webmaster video features Distinguished Engineer Matt Cutts...
It may be or may not be a natural linking pattern. URL linking to you. Boy, do I love link data. I love generating a list of backlinks and digging through them to get an idea of what a client has so that I can figure out what a client needs to do.
You can control title tags, meta descriptions, content on the page, navigation, internal linking structure, etc. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine.
Matt Cutts said it best in March of this year; ".come up with a really great idea, make a fantastic user experience and content and great linking will follow. His answer: write "awesome frickin' content"!
When you offer something to accompany the press release, an extra reason to engage the visitor you create a deeper user experience and create additional assets for linking and sharing. The issues that can arise from some press release networks are...
Many also cite websites and online pubs that they’ve been featured in, which could spell a linking opportunity for your site as well. Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of...
Linking a Google+ Page to Your Website Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can...
Linking the app store page to the official app page on your website, and reciprocating that link from the website back to the app store page, will reassure the user that they’ve found the official app from the brand, not a fake or parody app.
There's a lot of duplicate content, excessive cross-linking between sites, and duplicate social signals. Links are important for rankings. We all know that. However, in the rush to get those rankings (that lead to converting traffic of course...
Next, perform outreach to those linking to the competitors' page and ask for a link to your new page. Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to reconsider http://www.example.com/ for...
Have a link analysis completed so you can understand which sites are linking to you, and how they are linking to you. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.
Undoubtedly low value websites linking back with commercial anchors will be under scrutiny and I also always look closely at link trust,” Mason said. To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but...
App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. The Google Display Network is vast with abundant opportunity to generate great results.
This isn't effective for your overall SEO efforts as it will dilute your inbound links, as external sites will be linking to www.example.com and example.com. And essential. SEO will help you position your website properly to be found at the most...
If a site linking to mine gets caught selling links, what happens to my site? Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
Even without these problems it is likely that the great majority of people republishing infographics aren't thoughtfully endorsing the page they end up linking too. First and foremost, I don't work for Google.
For further trend optimization and reach, the top 10 keywords for the season should be circulated to teams in charge of social, blog, content, along with guidance around cross-linking products and categories from the blog or social properties.
Overview of outreach metrics, such as moz's domain authority and linking root domains Managing an outreach team can be a daunting task, as you are essentially in charge of people browsing who-knows-what websites and saying oh-no-not-that to...
