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  1. Search Engine Marketing Checklist for Hotel Marketers

    Google Analytics) and review and optimize the internal linking structure of the top 100 pages with the highest Google and Baidu organic search traffic There are four key channels consumers use when searching for and booking hotels online.

  2. Dealing With Onsite Duplicate Content Issues

    Be Consistent With Your Internal Linking Strategy: Just stick to one particular format to avoid confusion. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and offsite...

  3. Cross-Device Measurement: Believe the Hype

    This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device. Facebook recently commissioned a study that showed multiple devices are now an integral...

  4. SEO Is No One-Trick Pony

    Alongside of this, you’ll want to develop and submit an XML sitemap and work on internal linking. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you do have to have affiliates linking into your webpages, make sure they are high quality sites that contain original content besides content about your product. Getting traffic to one's site -- and quality traffic at that -- is probably one of...

  6. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, the reason that there are keywords there is because m.biz is simply taking the title of the page to which they are linking and using it as anchor text: Here are the take-home points of this article: m.biz links come from a search engine...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Linking to studies/research is much more natural, this is an original source that is credible and adds value to your content - it’s not a placed link. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been...