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  1. Are Scholarship Links Considered Unnatural by Google?

    But, I also knew that the schools that were linking to their scholarship did so on their own volition. On the other hand, you could argue that you have created something of value and that the colleges and universities that are linking to you are...

  2. Your Job Is to Make Google Look Good

    Other Person: "But that means I need to make a good site which is worth linking to! They believe the site they are linking to would be valuable to visitors on their site, and by sending these users (temporarily) away, they are building their...

    Published
  3. Ossiam rewarded for innovation in strategies

    In April, the company demonstrated its global ambitions by linking with Shanghai-based China Securities Index Company (CSI), the largest Chinese index provider. Ossiam wins ETF provider award Specialist exchange-traded funds (ETF) provider Ossiam...

  4. Using Analytical Analysis to Help Improve Conversions

    For the converters, is there a noticeable rhythm of great internal linking to keep them traveling through the conversion funnel from the starting point(page)? Where we see the drop-off primarily happening, is there a lack of calls to action, links...

  5. Secret Sauce LoMo Tips for More PPC Sales

    Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on search (as a location extension): Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for...

  6. Search Engine Marketing Checklist for Hotel Marketers

    Google Analytics) and review and optimize the internal linking structure of the top 100 pages with the highest Google and Baidu organic search traffic There are four key channels consumers use when searching for and booking hotels online.

  7. Dealing With Onsite Duplicate Content Issues

    Be Consistent With Your Internal Linking Strategy: Just stick to one particular format to avoid confusion. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and offsite...

  8. Cross-Device Measurement: Believe the Hype

    This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device. Facebook recently commissioned a study that showed multiple devices are now an integral...