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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    LinkedIn Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Offline, such as radio and TV ads Your links, paid search, and social media acts as the icing, but your content...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc.looking at you LinkedIN Ads! Since then Facebook and LinkedIn have followed suit with newsfeed...

  4. How to Dominate the Entire First Page of Google

    The following properties have the highest likelihood of showing up for brand terms: Wikipedia, Twitter, Facebook, YouTube, and LinkedIn. Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. Today, billions of people around the world use Facebook and LinkedIn...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    They also search on Twitter, LinkedIn, Google+, Pinterest, etc.where your brand should be engaged in topics relevant to your unique selling proposition. Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on...

  7. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These promotion channels are items like your website, blog and your social media platforms (Facebook Page, Linkedin group, Twitter account etc. These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting.