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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    LinkedIn Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Authority: Does your site have good enough content...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc.looking at you LinkedIN Ads! Since then Facebook and LinkedIn have followed suit with newsfeed...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. Today, billions of people around the world use Facebook and LinkedIn...

  4. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    Now, when you click on "Share" underneath a YouTube video, you'll see buttons for Facebook, Twitter, Google+, Reddit, Tumblr, Pinterest, StumbleUpon, LinkedIn, LiveJournal, and Odnoklassniki (a Russian social media site).

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Two social networks have emerged as the preferred choice among social CEOs: LinkedIn and Twitter. CEO participation on Twitter, LinkedIn, and Google+ has increased over the past year. This graphic illustrates that even social CEOs aren't fully...

  6. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising...