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  1. Social Customer Service Secrets to Avoid Negative Search Results

    We fire up LinkedIn an hour before an interview — does she have anyone I know in her network? Scott uses the example of Costa Rica Expeditions, a Central American ecotourism company. Fabletics is an athletic wear company co-founded by Kate Hudson.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative people. Make sure they push their content on Google+, LinkedIn, wherever...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    And in December 2013, Geoff Yang, a Partner at Redpoint Ventures, posted "Big Idea 2014: YouTube's Bay of Pigs Moment" on LinkedIn. They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Use advanced LinkedIn search filters to maintain its awareness of online marketing professionals of all disciplines within 10, 20, 50, 100, and 200 mile radius of aimClear's two offices. We've hired people that we thought could do all of these...

  6. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    It drives up interest of the small business LinkedIn Company Page. If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and Student Job Portal.

  7. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    Build up a following on LinkedIn. Develop relationships with journalists on LinkedIn. If you're a marketing director, CMO, or other person responsible for branding, public relations and/or online marketing, you also should be aware of what people...