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  1. How Can Good PPC Managers Become Great PPC Managers?

    I recently read a post by author Greg McKeown on LinkedIn about the difference between successful people and very successful people. This is especially true in the PPC universe with all the changes that advertising platforms like AdWords go through...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    And in December 2013, Geoff Yang, a Partner at Redpoint Ventures, posted "Big Idea 2014: YouTube's Bay of Pigs Moment" on LinkedIn. Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc.looking at you LinkedIN Ads! Since then Facebook and LinkedIn have followed suit with newsfeed...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. Today, billions of people around the world use Facebook and LinkedIn...

  5. The Role of #Hashtags in Social Media and Search

    Keep in mind that Facebook isn't as transparent with hashtag activity, and LinkedIn doesn't yet recognize hashtags. I recently saw a thread in a LinkedIn Group discussing how hashtags expanded the conference to an audience 25x times that of actual...

  6. 21 Ways to Scale Content Promotion for Maximum Exposure

    Take advantage of the built-in reach of your social platforms and promote it to your audience on Twitter, Google +, Facebook, Pinterest, LinkedIn, Tumblr, etc. Advertising on Twitter gives you another opportunity to get impressions and additional...

  7. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Two social networks have emerged as the preferred choice among social CEOs: LinkedIn and Twitter. CEO participation on Twitter, LinkedIn, and Google+ has increased over the past year. This graphic illustrates that even social CEOs aren't fully...