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  1. SEO for Startups & New Businesses: An 11 Step Plan

    will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative people. Make sure they push their content on Google+, LinkedIn, wherever...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    You can also outreach using Twitter, Google+, and even LinkedIn. If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the competition has never been...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    And in December 2013, Geoff Yang, a Partner at Redpoint Ventures, posted "Big Idea 2014: YouTube's Bay of Pigs Moment" on LinkedIn. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of YouTube...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get...

  5. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Pinterest, Facebook, LinkedIn, and Google+ had some percentage of links point to them, but compared to the overall content shared on Twitter, those were negligible. While religious events, like Christmas, Rosh Hashanah, or Ramadan have a time-zone...

  6. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Linkedin: Work history, education, and professional content reading habits. Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. Reaching out to influencers is an incredibly time...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc.looking at you LinkedIN Ads! Since then Facebook and LinkedIn have followed suit with newsfeed...

  8. How to Dominate the Entire First Page of Google

    The following properties have the highest likelihood of showing up for brand terms: Wikipedia, Twitter, Facebook, YouTube, and LinkedIn. Controlling the conversation around your brand is critical to upholding and improving reputation.