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  1. BloomReach Adds 4 New Metrics to Measure Page Quality

    Customers don’t have the ability to choose where the page lives on the site; the technology decides the most relevant place on the site the page will be linked to. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    We also linked to a spreadsheet containing all of the links we addressed, which ones were removed, and which ones we disavowed. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.