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  1. Secret Sauce LoMo Tips for More PPC Sales

    The "Get Direction" button populates for linked campaigns in search as a location extension, information which comes directly from your GMB profile: Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If content is placed on a big publisher first as an exclusive, they should be linked to from additional outreach/coverage - with the client/brand as the original source - this is how a PR story would break and it’s how a natural link profile would...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Excellent user experiences get linked to, talked about and generate social signals - all key for SEO. Hyperlinks, which include URL fragments, are used to load the requested product data at the time of user interaction, avoiding a page refresh.

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Check out the full report (linked to in the intro) for more data points from Leadtail’s research on how search marketers engage on Twitter. According to the data, 80 percent used the Twitter.com website to share.