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  1. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Based on links downloaded from Google Webmaster Tools, Majestic SEO, and Open Site Explorer, the company tackled its unnatural link situation the best it could. Quickly reviewing the site’s link profile revealed a problem: companies put a stake in...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Google Webmaster Tools revealed that spammy links now accounted for approximately 40 percent of his link profile (and as I found out over time, the number of spammy links was trending up). Link Analysis – The Infiltration of Bad Links