When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. Links from news pages: News items can really be a few different opportunities since most universities have a few separate...
As noted with the Home Depot example, key engagement options exist such as an "add to cart" action button, search for intent refinement or modification, other options to dig into additional information and links to similar products that other...
Google Webmaster Tools revealed that spammy links now accounted for approximately 40 percent of his link profile (and as I found out over time, the number of spammy links was trending up). Although both tools did not show all of the site's links...
If your link profile contains a good proportion of links from trusted sites then that will act as a "shield" from future updates and allow some slack for other links that are less trustworthy. Expect this process to accelerate now the search giant...
When you generate a link, you want it to be from popular content, which in turn generates its own links – so that it looks like this: And from there, you can start to make observations on whether a link can be trusted.
Further investigation revealed that these forum threads contained discussions (sometimes with hundreds of replies) where users expressed their doubt and disbelief that the traffic was all organic, located in the target geography, and didn’t...
While the ideal link appears when someone searches for information and finds your blog (see above) or finds the post via social media or other means and decides it's great information and posts a link to it on their website as a resource (perhaps...
The practice of link building or SEO is evolving into a more comprehensive process of relationships building and communication strategies with direct connectivity online (think links, social mentions, network connections, etc).
Are the sites that link to your pages relevant, trusted, and credible domains, or are they chiefly derived from $50 guest post bio links in irrelevant content on irrelevantly themed sites? What’s more, linking out to other sites of value lays the...
However, there are companies out there that trusted third parties to build links to help with SEO. Building the Wrong Links Many of the companies hit by Penguin at some point hired an SEO company for link building.
MJ: Everything else being equal (links/social, etc.just talking about on-site…If website A has 1,000 pages of (unique) content indexed and website B has 500, will website A “generally speaking” outrank/outperform website B?
Link Tracking Script: You can create a custom script for tracking your links. In his great article on the topic Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links, Garrett French breaks down this process into several broad steps that...
Just like other networks, Twitter can help you build links by getting your content in front of people who may link to it. I know those links came from the interaction, and that's enough for me to realize how valuable social media link building can be.
Noticeably removed from the dashboard now is a link to a bit if data where Google showed you the social connections they tracked you by. Now this went by things such as Twitter and losing the Twitter firehose could be why the link to this data no...
While link sculpting is considered an outdated technique, keeping your page links relevant and on topic is not. Focus the internal links to tell a proper story, take your user down simple paths. Links should lead your user through your site, not...
Many link builders have tried to manipulate this concept by buying links through paid guest posts where their rich anchor text links are buried in the middle of the post. So determining whether a page implementing a link is relevant to a page that...
You can still acquire placement and links after the initial launch and promotion period winds down. And there are some great articles and case studies written about conceptualizing and marketing a successful infographic as well as pitching them and...
I'm not sure if this is blatantly obvious or deeply profound or neither, I just know that as I prepare to enter my 19th year as a link builder, I continue to hear people talk about links as if they are objects.
While much of the content from these resources is passable and works for certain lower-value projects, you really can't rely on it for client-facing projects, nor are they ideal for content marketing or link building outreach campaigns where well...
It may sound counter-productive, but focusing less on link building can actually gain more links. Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who...
