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  1. "Which Update?" Is the Wrong Question

    That’s quite the lack of faith and if it’s well placed (i.e.any of these areas actually could cause a problem) well…that just illustrates the title of this article. Imagine a world where you did some less-than-stellar link-building.

  2. Drive Your Clicks In-Store With Local Inventory Ads

    As well as the price, title, and image, these ads will also display a store marker. Google will use the store ids and each product’s unique identifier (Itemid or webitemid) to link the feeds. This new information is pulled from an in-store...

  3. SEO Is No One-Trick Pony

    And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their sites). More often, you are engaging in an omni-channel...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. Ensure all of the links in your email are being properly tracked in Google Analytics, and make...

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    What if I have a page on my site that has a title of "SEO services" and then hundreds of sites link to them producing followed links all anchored with "SEO services"? However, the reason that there are keywords there is because is...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    Buffer calls their customer service team Happiness Heroes, a title that sends a clear message to the customer that their mission to make them happy. They send customers who have booked a trip a link to 27 Things to Do Before Leaving Home.

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Try to avoid any of the following terms included in the post title, post URL, or on-page content: paid, guest, advertorial, sponsored, featured. How do you know what link-building is safe in 2014? Always have something to offer the publisher that...

  8. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. The referrer is a weak link in the SEO reporting chain Up first was Jordan Kasteler (@JordanKasteler) of Red Door Interactive.