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  1. "Which Update?" Is the Wrong Question

    You need to do a thorough and unbiased review of your content and your backlinks and develop strategies to improve both. If you’re just at the entry level stages of being an SEO or if you’re not even an SEO and simply responsible for making...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. Moving onto the subject of keyword research, Shults...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Here are some proven strategies for creating AJAX sites and Single Page Applications that are not search disasters. In fact, many next-generation interfaces are not easily done without the use of JavaScript as it removes the need for the user to...