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  1. Your Job Is to Make Google Look Good

    The site they link to is being used as an authoritative source of information as backup for some point they are making. Links are given by publishers for a reason, and it's generally intended to benefit the publishers themselves — via the seemingly...

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  2. "Which Update?" Is the Wrong Question

    Let’s imagine that those sites you build links on had low-quality content. Once that’s completed, it’s time for a full review of the content and links to insure you’re not about to get kicked with a different update or on the chance you missed...

  3. SEO Is No One-Trick Pony

    PR "back in the day" may have strictly referred to "submit press releases to gain links," but that has certainly not been the case for quite some time. Much like PR, social media marketing is about amplifying content and trying to earn links, buzz...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Your links having their own links is a much stronger signal and the link to you becomes a by-product of...