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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Whereas SEO used to mean link building, it doesn't anymore.percent of marketers believe that content creation is either "very" or "somewhat" effective for SEO in 2014. They need to avoid wasting time in controversial discussions that have no end.

  2. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    French recommends that anyone starting broken link building for the first time, needs to spend time following this process ‘by hand' - in other words one page at a time, so that you get a feel for the whole process and the nature of the opportunity.

  3. Driving Consumer Insights With Mobile Analytics

    There's a big link between engagement and revenue that you need to know about ‐ if apps can't generate engagement (i.e.if the app isn't being used, you're not going to be able to monetize). Increasingly, your audience is spending time interacting...

  4. Penguin 2.0 Forewarning: The Google Perspective on Links

    In fact, here's what Google's Distinguished Engineer Matt Cutts said about it in my last interview with him, when I asked him if he felt the concept of link building was itself problematic: With this in mind, let's look at four link building...