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  1. Can Groupon Break Into the Search Market?

    But] one thing [Groupon does have] going for them is on the link equity side," Spiegel says. If there's a great special on Groupon, people will link to it, they'll tweet it. At the same time, the increased visibility that comes with detailed...

  2. "Which Update?" Is the Wrong Question

    Imagine a world where you did some less-than-stellar link-building. If you’re just at the entry level stages of being an SEO or if you’re not even an SEO and simply responsible for making business decisions, then the question is simple, "What can...

  3. Secret Sauce LoMo Tips for More PPC Sales

    AdWords makes it really easy to link Google My Business Import your business location(s) from GMB into AdWords for location: Insanely easy to link GMB and AdWords Paid search marketers have understood that mobile is important for some time, but few...

  4. Native Advertising for Small Business: The Missing Link?

    Native advertising is the missing link in a small business’s content marketing plan that can make it succeed. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    Google will use the store ids and each product’s unique identifier (Itemid or webitemid) to link the feeds. With this in mind, the performance won’t match that of shopping campaigns and so it can be difficult to assign budget and time into management.