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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Following the link takes you right to the story and you can learn a lot in a short period of time. As an example, let's take a look at the top link which features a story in the Washington Post about Airbnb.com, Will Regulators buy Airbnb's new...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Just make sure you're logged in to Google Analytics, click the link, and choose which profile you'd like to apply the segments to. This helps you see patterns and changes in Age group activity over time and easily spot your biggest markets as well...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Click this link and assign it to a profile. If you do decide to kill a page, be sure to redirect that link equity to another, relevant page on your site. Any of these factors could lead to poor user engagement signals (short dwell time, high bounce...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Your customers will appreciate the fact that you're sharing information that helps them even if you didn't generate the content yourself and even if it doesn't link back to your own brand. But if you have the time and the resources for it, jump...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is...

  6. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...

  7. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    It also provides a link to learn more about theater problems like the one you just experienced (which includes a case study of how not to treat visitors). Specifically, I’ll cover what I’m calling "Panda tremors," or increases and decreases in...