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  1. Learning to Carry Your SEO Baggage

    The directories you got listed in may seem innocuous enough to slide, but they may also be the underlying reason you’ve spent over a year under Penguin’s thumb, or is it wing? Those could be penalties or the after-effects of Penguin.

  2. Are Scholarship Links Considered Unnatural by Google?

    But, for other sites, these links are part of a link scheme and could certain be open to being manually penalized now, and perhaps devalued by Google’s Penguin algorithm in the future. Sites that have overdone it with unnatural links can be...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the Panda and Penguin updates created many changes in the way we look at off-page and on-page SEO, Hummingbird makes it imperative that we get our link-building strategies completely Google-proof if we don't want to be relegated to the dark...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. Therefore it makes more sense to focus activity on bigger projects that generate high quality but low numbers of...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    Roughly 10 high quality links per month for eight months recovered them from Penguin. If you tried to recover from a Google Penguin update by simply removing links and hoping that the penalty will be lifted, the reality of the situation is that the...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    We can continue to expect micro adjustments to Panda and Penguin that continue to target both link quality and content quality. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from...