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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Theoretically, if you only publish quality content, you should never be at risk. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the frequency of Panda Updates and refreshes.

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    So, you might think "perhaps they're not penalized because of the quality and/or relevance of these links"? Get links from foreign sites. Hack sites / inject links. An example link (from a French site) for MainStreetHost (from September, 2013...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And I'm looking forward those rolling out because a lot of people have worked hard so that you don't just say oh this is a well-known site therefore should match for this query, it's this is a site that actually has some evidence that it should...