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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last year: for example close to 50% said in 2013 that guest blogging was their staple tactic, in 2014 fewer than 15% listed...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    Yes, guest blogging as a tactic has been covered to death, but there's no denying its power. Promote the guest post after it goes live by reaching out to influencers, placing it in your email signature, referencing it in later posts, and mentioning...

  3. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    Cutts clearly specified what makes something look like a paid link campaign via guest blogging as opposed to a genuine guest blog campaign. Here is what generally makes a guest blog post appear to really be part of a larger paid link scheme...