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Link Spam Google Penguin

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  1. Are Scholarship Links Considered Unnatural by Google?

    But, for other sites, these links are part of a link scheme and could certain be open to being manually penalized now, and perhaps devalued by Google’s Penguin algorithm in the future. Sites that have overdone it with unnatural links can be...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  3. How Link Building Changed in 2013

    There were a few others, but in terms of ones that affected link building, we still mainly had to fear Penguin. There were Penguin recoveries during Panda updates as well. Penguin updated in May and then in October, with both updates causing havoc...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    We can continue to expect micro adjustments to Panda and Penguin that continue to target both link quality and content quality. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from...