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Link Spam

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have...

  2. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from...

  3. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    He also suggests, when trying to start over cleanly (particularly for sites that had link spam in the past), disavowing all the links you can find point to the sites. Again, do a thorough search on both Google and Bing, especially if you're looking...