As a case study, let's explore how the independent film "Reservation Road" can accomplish this. Offer dinner with the author of "Reservation Road," John Burnham Schwartz, as the grand prize. In my last column, we established the need for Focus...
It's no wonder that all the sites that beat out the studio site for "Reservation Road" in the search results are social media-type sites. The "Reservation Road" Web site is your pretty standard milk toast variety of a movie Web site.
In today's Link Love column, "Link Building and Brainstorming Content," Sage Lewis takes a look at the Reservation Road site, and discusses how links can save a boring site. Building links using great content can save even the most disastrous site.
Reservation Road: A Study in SEO-based Movie PromotionSome SEW experts and bloggers have taken up the challenge to implement a best practices marketing campaign for the new Reservation Road movie. SEW Experts: How Site Architecture Influences Link...
These links will likely be replaced with a link to a top ranking site for the film such as the "Reservation Road" page on IMDb or Apple's trailer page. Instead, many will link to a page specifically about "Reservation Road," such as the dedicated...
In today's Link Love column, "How Site Architecture Influences Link Building," Justilien Gaspard takes a look at the site architecture for the Web site for the "Reservation Road" film as a case study, and makes suggestions for improvement.
As some SEW readers know, our editors challenged us to implement a best practices marketing campaign for Reservation Road, a movie released October 19. One was for the Reservation Road movie, the other was for the Reservation Road book.
The Reservation Road ChallengeWe're using the opening of an independent film as a case study for best practices in search marketing. Reservation Road: A Study in how NOT to launch a movie on the 'netWe found the studio to be lacking a few basic...
If you select the link for "Reservation Road," you're taken to a page with a note saying "website coming soon" and a pic of the movie poster – oops. We need to "get the word out" about Reservation Road, a new feature film from FocusFeatures.com and...
Video Clips site – acts as a billboard, with simple reviews and links to clips (Reservation Road) Photos site – shows selected pix of the lead actors, from red carpets (Reservation Road) There's a new film getting released this Friday, called...
Online travel reservation systems and search engines are coming together. Search Engines Hit The Road Those interested can find a link to a sample of the offending code in the subscribers-only area, under Projects In Progress.
