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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    HelpScout's Customer Acquisition Strategies for Entrepreneurs The first four strategies will only get you so far. You can create the definitive guide on a topic: I can tell you from experience that having the definitive guide to something on your...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Mirroring strategies and opportunities from your competitor is an age-old marketing trick. The article is still being linked to, as evidenced by a link published in September on this very site. However, solving problems for free shouldn't be your...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Companies with existing content strategies will need to assess the role of mobile, specifically. Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for...