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  1. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from article spinning, buying links, forced anchor text, to inbound...

  2. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    Whether or not they penalize your site, the link networks of these brokerage firms often get uncovered and their links are seriously de-weighted (or removed from the index entirely). Paid links are the most common form of traditional link building.