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  1. Learning to Carry Your SEO Baggage

    There may be unreachable sites, rankings may drop again before they rise, and certain partner sites may find it offensive that you insinuate a link from their site is something less than a wondrous gift.

  2. Are Scholarship Links Considered Unnatural by Google?

    Until recent years, it seemed that almost any kind of link could help your site. He also made a statement that I found interesting, saying that if this was the only type of link that the site had, that it was possible that Google’s algorithms could...

  3. Your Job Is to Make Google Look Good

    The site they link to is being used as an authoritative source of information as backup for some point they are making. Why would someone link to my site? So how do they measure whether your page is a good for them to link to?

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  4. Can Groupon Break Into the Search Market?

    But] one thing [Groupon does have] going for them is on the link equity side," Spiegel says. If there's a great special on Groupon, people will link to it, they'll tweet it. Next up is a plan to tie listings to reservation sites and scheduling...

  5. "Which Update?" Is the Wrong Question

    Imagine a world where you did some less-than-stellar link-building. If you’re just at the entry level stages of being an SEO or if you’re not even an SEO and simply responsible for making business decisions, then the question is simple, "What can...