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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of copy for keyword optimization and link references in traditional marketing collateral. Events present an opportunity for B2B SEO professionals to connect with potential site owners for link building outreach.

  3. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. Building out landing pages that target these areas and localizing your link building efforts will give you a better chance at...

  4. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Krista LaRiviere wrote a terrific piece, "Web Presence Optimization", about the shift of SEO. Perhaps "the truth" is that "search" engine optimization has gotten to the point where we need to refer to it as "digital marketing optimization" or "web...

  5. 7 Ways to Make Your Google Search Result Stand Out

    For more tips on titles, see "How to Write Title Tags for Search Engine Optimization" and "Ecommerce Title Tags: Top 5 Ways to Increase Clicks". Conversion rate optimization (CRO) is just as important in the search engine result pages (SERPs).