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  1. Penguin 2.0 Forewarning: The Google Perspective on Links

    Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. If you have 2 minutes with a customer, and the law required...

  2. A Few Lessons I Learned About Online Writers Down on the Content Farm

    The only exception is if the site that reprints the article links back to Suite101.com (and I hope people aren’t that stupid, after Panda). Since we can’t guarantee the unknown buyer from another site will only use the article in print or link back...

  3. What if JC Penney Link Buying is Just the American Way?

    As many SEOs will probably vouch for, Linkdex's analysis shows that link anchor text is more important than the overall volume of links. In a nutshell, what they found is that whilst JC Penney wasn't the clear winner in terms of volume and quality...